They set out to create a unique protein bar, one that blends the flavors of a candy bar with the nutrition of a protein-rich snack. Using carefully selected plant-based ingredients, 15g of protein is discreetly nestled within each bar, offering a delectable and guilt-free treat that satisfies cravings without compromising on taste or nutrition.
Protein Bar Campaign #BE A NATURAL
PROBLEM: It’s hard to achieve a balance of all macronutrients needed on ONE bar only using natural ingredients and not supplements.
INSIGHT: Most protein bars’ nutrition labels can read like chemistry books. And most of us barely remember high school chem.
EDGE: Good! Snacks it’s a natural! People understand/trust Natural ingredients.
STRATEGY: You don’t need overly processed to improve the way your body performs, you’re a natural!
